It’s only been a week since Heart On My Sleeve, which featured AI-generated vocals that sounded like Drake and The Weeknd, was pulled from streaming services, yet Grimes has already launched an AI platform for artists to use her voice, though she’ll take 50% of the profits.  

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The second-album syndrome, often referred to as the “sophomore slump,” has plagued musicians for decades. It occurs when an artist’s second album doesn’t live up to the critical or commercial expectations that were set by the first. The Stone Roses’ critically panned Second Coming is the most cited example, but JAY-Z’s In My Lifetime and Guns N’ Roses’ G N’ R Lies also come to mind. The curse is so real that the Traveling Wilburys named their sophomore album Vol. 3 in hopes that the universe would forget they skipped Vol. 2.